Which of the following possible responses by a customer who is faced with a stockout is the

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Which of the following possible responses by a customer who is faced with a stockout is the most costly to the firm? 

a. Lose the sale and lose the customer. 

b. Lose the sale. 

c. Lose the sale of one item, but the customer purchases another item. 

d. Customer waits for the item to become available

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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