Unpredictability: For each factor that you have included in the firm’s environment in Part 1a above, score its unpredictability on the scale from 1 to 5 as follows: LO5 1 2 3 4 5 very low moderate Critical factors in the environment Unpredictability score (1 = low, 5 = high)
1: ________________________ ______________________ 2: ________________________ ______________________ 3: ________________________ ______________________ 4: ________________________ ______________________ 5: ________________________ ______________________ etc.
Assess the total environmental unpredictability from the individual unpredictability factors.2 Now, with the firm’s scores on environmental complexity and unpredictability, you can locate its environment in Figure 3.2. What is the environmental category of your chosen organization?

Next, you will examine how your chosen firm’s environment fits with the goals and strategy that you identified in Chapters 1 and 2.

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Varied Complexity High 5 4 Turbulent Low + 1 2 3 4 5 Unpredictability High 2 Calm Locally stormy 1 Low Figure 3.2 Locate your organization in the environment space by rating the levels of complexity and unpredictability