1. Think of the initial impressions you formed of Foxconn as you read the case. To what degree did stereotyping influence your thoughts? How much did additional information about the firm change your initial impressions?

2. While the manual labor of assembling electronics is challenging for Foxconn employees, the workers may also face the emotional burden of being away from family and isolation from the outside world. How might management recognize and help employees constructively cope with these challenges and emotions?

3. How has Foxconn engaged in impression management? Have their efforts been successful?