What do you think of the LOral study mentioned in the case? What did you find most

What do you think of the L’Oréal’ study mentioned in the case? What did you find most interesting in the study? Should L’Oréal continue to conduct such studies?

With more than 88,000 employees and a massive presence spread across 150 countries on five continents of the globe, L’Oréal is the world’s largest beauty company.
The company has had a successful global expansion strategy since its inception, growing from a local producer of a hair dye for French hairdressers in 1909 to a global giant today. Around the globe, the company has a mix of different operations, ranging from corporate offices, to manufacturing sites, to distribution centers, to retail stores. In line with its expansion strategy, the company has acquired numerous popular beauty companies and brands over the years, including European, American, and Asian brands. According to L’Oréal, this aspect of its expansion strategy is especially important for bolstering its brand portfolio and ensuring future organic growth.