1. Embrace the challenge advanced in this chapter by taking an active role in responding to mass...

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1. Embrace the challenge advanced in this chapter by taking an active role in responding to mass communication. Write a letter to the editor of a local paper, or write to a manufacturer to support or criticize its product or the way it advertises its product. Visit the Web sites mentioned in the Sharpen Your Skill box on page 302 to learn about opportunities to become a more involved consumer and controller of mass media.

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