2. Content analysis is the most basic methodology for analyzing message con- tent; it integrates data collection

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2. Content analysis is the most basic methodology for analyzing message con- tent; it integrates data collection method and analytical technique in a research design to reveal the occurrence of some identifiable element in a text or set of messages.

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Communication Research Asking Questions Finding Answers

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2. Content analysis is the most basic methodology for analyzing message con- tent; it integrates data collection

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Communication Research Asking Questions Finding Answers

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