Cultures influence the motivations for conformity and uniqueness. In collectivistic societies, people want to maintain harmonious relationships

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Cultures influence the motivations for conformity and uniqueness. In collectivistic societies, people want to maintain harmonious relationships and blend in with their group. In individualistic cultures, people are motivated to be distinctive and unique.

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Cultural Psychology

ISBN: 109077

4th Edition

Authors: Steven J. Heine

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