Do this by assuming that the total market size is fixed at 100,000 customers. (Hint: Use the

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Do this by assuming that the total market size is fixed at 100,000 customers.

(Hint: Use the RISKBINOMIAL function. However, if your model requires more RISKBINOMIAL functions than the number allowed in the academic version of @RISK, remember that you can instead use the CRITBINOM function to generate binomially distributed random numbers. This takes the form

CRITBINOM(ntrials,psuccess,RAND()).)

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Practical Management Science

ISBN: 9781111531317

4th Edition

Authors: Wayne L. Winston, S. Christian Albright

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