Suppose that General Flakes decides that it shouldnt place any more than 10 ads on any given

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Suppose that General Flakes decides that it shouldn’t place any more than 10 ads on any given show.

Modify the (original) advertising model appropriately to incorporate this constraint, and then reoptimize

(with integer constraints on the numbers of ads).

Finally, run SolverTable to see how sensitive the optimal solution is to the maximum number of ads per show allowed. You can decide on a reasonable range for the sensitivity analysis.

Skill-Extending Problems

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Practical Management Science, Revised

ISBN: 9781118373439

3rd Edition

Authors: Wayne L Winston, S. Christian Albright

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