Suppose we consider three objectives, not just two: the total advertising cost, the total number of excess
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Suppose we consider three objectives, not just two:
the total advertising cost, the total number of excess exposures to men, and the total number of excess exposures to women. Continuing the approach suggested in the previous problem, how might you proceed? Take it as far as you can, including a sensitivity analysis and a trade-off curve.
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Related Book For 
Practical Management Science, Revised
ISBN: 9781118373439
3rd Edition
Authors: Wayne L Winston, S. Christian Albright
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