Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Lifetime
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Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Lifetime channel. Modify the original advertising model appropriately and find the new optimal solution. How much has it cost the company to make this policy decision?
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Related Book For 
Practical Management Science, Revised
ISBN: 9781118373439
3rd Edition
Authors: Wayne L Winston, S. Christian Albright
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