2. Explain how consumers adopt an innovation, why they might resist adoption, and why marketers must understand

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2. Explain how consumers adopt an innovation, why they might resist adoption, and why marketers must understand the timing of adoption decisions.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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Question Posted: Sep 27, 2024 04:00 AM

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2. Explain how consumers adopt an innovation, why they might resist adoption, and why marketers must understand the timing of adoption decisions.
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2. Explain how consumers adopt an innovation, why they might resist adoption, and why marketers must understand

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Consumer Behavior

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