Find, and discuss ads that depict each of the following: a. Exploitive targeting of children b. Overaggressive

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Find, and discuss ads that depict each of the following:

a. Exploitive targeting of children

b. Overaggressive advertising

c. Direct-to-consumer advertising of pharmaceuticals

d. Cause-related marketing

e. Societal marketing by a not-for-profit group

f. Societal marketing by a for-profit company g. Socially undesirable representation

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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