Visit a supermarket. Can you identify any packages where you think the marketers knowledge of stimulus generalization

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Visit a supermarket. Can you identify any packages where you think the marketer’s knowledge of stimulus generalization or stimulus discrimination was incorporated into the package design? Note these examples and present them in class.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Visit a supermarket. Can you identify any packages where you think the marketers knowledge of stimulus generalization

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Consumer Behavior

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