What are perceptual maps, and how are they used in positioning brands within the same product category?

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What are perceptual maps, and how are they used in positioning brands within the same product category? Illustrate your answer with the chapter’s discussion of eye drops and toothpaste.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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What are perceptual maps, and how are they used in positioning brands within the same product category? Illustrate your answer with the chapters discussion of eye drops and toothpaste.
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What are perceptual maps, and how are they used in positioning brands within the same product category?

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Consumer Behavior

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