What are reference groups? List and discuss at least four groups that influence your purchases. For each

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What are reference groups? List and discuss at least four groups that influence your purchases. For each group, indicate whether its influence is comparative, normative, or both, and explain your answers.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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What are reference groups? List and discuss at least four groups that influence your purchases. For each

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Consumer Behavior

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