Which VALSTM segment(s) should a company producing environmentally friendly clothes from recycled fabric target? Explain your reasons

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Which VALSTM segment(s) should a company producing environmentally friendly clothes from recycled fabric target?

Explain your reasons for choosing the target group(s) you selected. How can these target markets be reached by marketers?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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