Why is observation becoming a more important component of consumer research? Describe two new technologies that can

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Why is observation becoming a more important component of consumer research? Describe two new technologies that can be used to observe consumption behavior and explain why they are better to use than questioning consumers about the same behavior.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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Why is observation becoming a more important component of consumer research? Describe two new technologies that can

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Consumer Behavior

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