A manufacturer of domestic appliances is looking to present an innovation in its product range of refrigeratorsa

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A manufacturer of domestic appliances is looking to present an innovation in its product range of refrigerators—a

“smart” fridge. In which stages of product development might

(a) qualitative and

(b) quantitative research be useful to the company? Formulate interview and survey questions for each of the two types of research.

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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