What is the result if the firm can lower the cost to the consumer of a premium
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What is the result if the firm can lower the cost to the consumer of a premium product to equal the prices of competitors’ less-effective products?
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Related Book For 
Principles Of General Management
ISBN: 9780300117097
1st Edition
Authors: John L.Colley Jr, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius
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