Identify an example of cause-related marketing campaign in health care. Hint: think of the ribbons and plastic

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Identify an example of cause-related marketing campaign in health care. Hint: think of the ribbons and plastic bracelets. Do you think these campaigns have been effective?

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Introduction To Health Care Management

ISBN: 9781284156560

4th Edition

Authors: Sharon B. Buchbinder, Nancy H. Shanks, Bobbie J Kite

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