14-7. Si una compaa desea estimular adquisiciones repetidas de un comprador durante un ao, cul estrategia sera
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14-7. Si una compañía desea estimular adquisiciones repetidas de un comprador durante un año, ¿cuál estrategia sería mejor, los descuentos por volumen acumulativos o los no acumulativos?
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Related Book For 
Marketing
ISBN: 9781259573545
13th Edition
Authors: Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R
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