4 You may disagree with the estimates of market size given for the rows in the market-product...

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4 You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 8–6. Estimate the market size, and give a brief justification for these market segments:

(a) dormitory students,

(b) day commuters, and

(c) people who work in the area.

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 04:00 AM

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4 You may disagree with the estimates of market size given for the rows in the market-product...

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Marketing The Core

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