5 Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8–7, what advertising actions might you take to increase revenues from

(a) dormitory students,

(b) dinners, and

(c) after-dinner snacks consumed by night commuter students?

6 Locate these drinks on the perceptual map in Figure 8–8:

(a) cappuccino,

(b) beer, and

(c) soy milk.