Analyze recent Twitter posts from Starbucks and Dunkin. Based on posts that are not related to the

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Analyze recent Twitter posts from Starbucks and Dunkin’. Based on posts that are not related to the products—and customer responses to those posts—

do you agree or disagree with Dunkin’s decision to remain politically neutral? Explain. (AACSB: Written and Oral Communication; Ethical Reasoning)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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