Based on national security concerns, the United States and several U.S. allies have chosen to limit market

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Based on national security concerns, the United States and several U.S. allies have chosen to limit market access for Huawei, a Chinese telecommunications company that is neck and neck with Apple as the world’s number-two smartphone maker behind Samsung. Critics of the ban argue that it limits competition and innovation—Huawei is the fifth-largest investor in R&D worldwide. Rather than commenting on national security fears driving the bans, Huawei responded with ads that align with local cultures and promote Huawei’s technological prowess, hoping to get consumers to demand that Huawei gain market access. Which part of the marketing environment is having the greatest impact on Huawei’s expansion into other countries: economic, political-legal, or cultural? In your response, explain why you selected this factor and also why you ruled out the other two factors. (AACSB: Written and Oral Communication; Information Technology;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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