Discuss how the international trade system and the economic, political-legal, and cultural environments affect a companys international
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Discuss how the international trade system and the economic, political-legal, and cultural environments affect a company’s international marketing decisions. See: Global Marketing Today (pp 552–563)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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