Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on

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Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on any of these distribution functions itself?

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:16 AM

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Explain how channel members add value for manufacturers and consumers.
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Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on

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Principles Of Marketing

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