Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centered organization. See: Balancing

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Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centered organization. See: Balancing Customer and Competitor Orientations (pp 543–544)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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