Refer to the Marketing Performance Measures section of Appendix 2: Marketing by the Numbers and calculate market
Question:
Refer to the Marketing Performance Measures section of Appendix 2: Marketing by the Numbers and calculate market shares for each company for both years. Calculate the percentage change in year-over-year unit sales for each company. What can you conclude from the market shares and year-over-year changes that you calculated?
(AACSB: Analytical Reasoning; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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