1 How might the highways manager take advantage of this situation and gain good publicity for the council along with satisfaction for the complainant?

It is argued that social marketing is in the social good and that any expenditure in this area will reap dividends by saving much greater expenditure at a later date in trying to deal with the problems that have accumulated through anti-social behaviour of one form or another. Imagine you wanted to gain evidence to support this argument. How would you set about collecting it?