5 The size of the sample used for pretesting will depend on the variation of the target...

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5 The size of the sample used for pretesting will depend on the variation of the target population. The more heterogeneous the target population, the larger the pretest sample required. And the more complex the questionnaire is, the larger the pretest sample should be.

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Public Sector Marketing

ISBN: 167373

1st Edition

Authors: Tony Proctor

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