Critically assess the extent to which the marketing of goods is different from the marketing of services.

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What does service dominant logic contribute to this debate?

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Principles Of Services Marketing

ISBN: 9780077152345

7th Edition

Authors: Adrian Palmer

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Question Posted: Jan 27, 2024 10:07 PM

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Critically assess the extent to which the marketing of goods is different from the marketing of services.

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Marketing of goods and the marketing of services fundamentally differ in several ways due to their intrinsic characteristics 1 Intangibility Goods are tangible ie they can be reasoned experienced and ...View the full answer

Principles Of Services Marketing

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