Critically assess the concept of the marketing mix. To what extent is an extended marketing mix of
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Critically assess the concept of the marketing mix. To what extent is an extended marketing mix of
seven Ps suitable for services, or is the extended mix itself too general, given the diversity of services?
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The concept of marketing mix was first introduced as four Ps Product Price Place and Promotion These elements help marketers determine strategies to s...View the full answer
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