What are the major factors to consider before using incentives to tempt purchase of a product in
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What are the major factors to consider before using incentives to tempt purchase of a product in a direct marketing context?
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In a direct marketing context the use of incentives can be a highly effective way to encourage customer attraction conversion and retention However be...View the full answer
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Ali Khawaja
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Related Book For 
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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