1. Do managers in your company see planning as a useful tool or mostly as a corporate...
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1. Do managers in your company see planning as a useful tool or mostly as a corporate ritual and waste of time? If the latter, what can the company do to increase the perceived value of marketing planning to the managers?
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Kotler On Marketing How To Create Win And Dominate Markets
ISBN: 978-1476787909
1st Edition
Authors: Philip Kotler
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