Companies like L.L.Bean have expanded their offerings beyond their original channels to sell through multiple channels. Visit

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Companies like L.L.Bean have expanded their offerings beyond their original channels to sell through multiple channels. Visit the company’s Web site

(www.llbean.com) and determine in which channels it operates (Web, stores, and/or catalog). Discuss the advantages of using a multichannel strategy over a single channel strategy.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

Question Posted: Jun 06, 2024 01:18 AM

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Companies like L.L.Bean have expanded their offerings beyond their original channels to sell through multiple channels. Visit

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Marketing

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