1 Think of the last time something went wrong in a service encounter and you complained. Evaluate...

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1 Think of the last time something went wrong in a service encounter and you complained.

Evaluate how well it was handled and whether you think the organisation learned from the problem.

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Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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