3 Compare the approaches of two organisations in the same service sector, one choosing to operate through
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3 Compare the approaches of two organisations in the same service sector, one choosing to operate through intermediaries, the other preferring to deal with end customers directly.
What are the benefi ts and challenges of each approach?
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Related Book For
Service Operations Management Improving Service Delivery
ISBN: 9780273740483
4th Edition
Authors: Robert Johnston, Graham Clark, Michael Shulver
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