A supplier of branded kitchen appliances that sells to the domestic market is considering offering its equipment
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A supplier of branded kitchen appliances that sells to the domestic market is considering offering its equipment and tools not as products but as ‘a culinary lifestyle’. To help customers experience this lifestyle, it is considering establishing a network of cooking schools. Offer a justification of how this idea could provide a competitive advantage for the company.
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Related Book For
Service Operations Management
ISBN: 978-1292064468
5th Edition
Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark
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