Referring back to the case example on the Lapworth Museum of Geology, construct the service concept for the current (redesigned) museum.

Despite being very successful, it is a fact that tourism and leisure attractions have a finite life. Visitor numbers tend to peak in the first holiday season after introduction of new service, and then steadily decline. This decline in revenue is a problem for museums that are not state funded. It might be difficult to sustain the Lapworth Museum in its current form, let alone develop new exhibits and attractions. What changes could be made to the service concept of the Lapworth Museum that would possibly improve revenue potential but at the same time not conflict with the core mission of the museum?