Reread the case example on Guestology at Optiker Sderberg. Make the cases for and against drawing on
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Reread the case example on Guestology at Optiker Söderberg. Make the cases for and against drawing on Disney theme park principles as an appropriate model for retail service quality.
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Related Book For 
Service Operations Management
ISBN: 978-1292064468
5th Edition
Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark
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