14-5 In a small group, select a company and research its marketing communications activities for the past

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14-5 In a small group, select a company and research its marketing communications activities for the past several years.

Has the company changed its advertising campaign in that time? Has the type of appeal remained the same or has it changed? Create a presentation of your findings. (AACSB:

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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Question Posted: Oct 22, 2024 05:01 AM

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14-5 In a small group, select a company and research its marketing communications activities for the past

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Program Evaluation: An Introduction

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