2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and

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2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and positioning. pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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