list the marketing management functions, including the elements of a marketing plan, and discuss the importance of
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list the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing pg98
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Program Evaluation: An Introduction
ISBN: 9781529742787
5th Edition
Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth
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