list the marketing management functions, including the elements of a marketing plan, and discuss the importance of

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list the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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