1) Who are Rolls’s principal project management stakeholders? How would you design stakeholder management strategies to address their concerns?
2) Given the financial risks inherent in developing a jet engine, make an argument, either pro or con, for Rolls to develop strategic partnerships with other jet engine manufacturers in a manner similar to Airbus’s consortium arrangement. What are the benefits and drawbacks from such an arrangement?
Rolls-Royce is an example of a case based on new strategic opportunities and an organization’s desire to capitalize on market and technological developments. As one of the premier manufacturers of jet engines of commercial and military markets, Rolls-Royce is facing an opportunity to “piggy back” off Airbus’s newest airframe design, the A-380, an enormous airplane capable of flying up to 750 people. The case also demonstrates the manner in which Rolls-Royce must identify and manage its key stakeholder group for maximum effectiveness.