1. John and Beverly Hill have lived in Mayberry for over 15 years. The town is located in a rural area and has a population of 7,500. They have dreamed of owning their own business and want to open a specialty ice cream store. The town has a Dairy Queen, a McDonalds and several local restaurants. One of the local convenience stores has ice cream by the dip. John and Beverly have come to you for advice. They don’t know whether to start the business from scratch or purchase some type of franchise.

• Explain to them the pros and cons of a franchise.

• Make a recommendation whether they should seriously consider a franchise.

• Provide justification for your recommendation. Consider the context of the question such as the town characteristics in making your recommendations.

2. You have been asked by your employer to develop a one-day seminar to make the employees more innovative. The firm feels that new and innovative ideas are needed to move the organization forward. Management would like to see a seminar outline including the time to be devoted to each topic before they approve it.

• Develop three to five learning goals for the session. Learning goals normally start: The participant will be able to … (followed by an action statement)

• Develop a seminar outline and justify why you included each topic. Include the amount of time to be devoted to each topic.

• Why you think the seminar will be a success?

3. The Rotary Club in your community has heard that you are studying entrepreneurship in your graduate program. They have asked you to present a program explaining the entrepreneurial process and highlighting the value of entrepreneurship.

• Develop the two to three learning goals of your presentation.

• Develop the outline for a 40 minute program and explain why you have included each point. Include the time devoted to each topic.

4. The local newspaper is running a series on entrepreneurship in the business section of the Sunday paper. They have asked you to provide a short article about how to identify and evaluate potential business ideas. Develop an article of a minimum of 600 words to a maximum of 650 words on the subject.