Question
1.) What is the added value that Google offers to businesses and advertisers? 2.) What are the benefits that Google offer to consumers? 3.) Visit
1.) What is the added value that Google offers to businesses and advertisers?
2.) What are the benefits that Google offer to consumers?
3.) Visit Google’s Ahlan Online. Can you identify the different market segments that Google Arabia tries to target through these YouTube short films?
4.) Why do you think that Google is interested in expanding the internet knowledge of those segments?
5.) What do you think is the benefit for Google from investing in initiatives such as Google Arabia and Ahlan Online?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
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