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Identify a Propitious Niche that a specific firm has in business today. Name the firm and its product or service that is the Propitious Niche.

Identify a Propitious Niche that a specific firm has in business today. Name the firm and its product or service that is the Propitious Niche. Explain why that Propitious Niche exists. Discuss if this Propitious Niche is being challenged by other competitors.

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