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Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B. Discuss, in a paper, how the product positioning is aligned with McDonalds

Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B. Discuss, in a paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.

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PRODUCT POSITIONING Amount needed to rise 1 billion Interest rate 5 Tax rate 38 Stock price 50 Annual dividend 030 per share Number of shares outstanding 1 billion 2010 EBIT range 6332 billion to 9 bi... blur-text-image

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